The most innocuous “trick” to marketing success is right under your nose.
It sounds so simple, yet so many businesses waste immense amounts of time and money trying to succeed here.
Find the next best clients for your business.
You want to find MORE of the same people who have been your best clients.
And how do we go about that? That’s the million-dollar question. And here’s your million-dollar answer…
Start by identifying the who, what, where, and when.
Who are your current best clients?
Go deeper. Dig into the demographics—and the psychographics. Not just industry, title and company size…but are your best clients often on the board? Are they also interested in investing? Are there parallel verticals they tend to play in?
What exactly are they looking for?
What are their needs, fears, desires? What attracted them to you in the first place?
Where are they, and where are they finding you?
If there is a specific part of the world your best clients hail from, that’s critical. It’s also critical for understanding why it is that one particular area is bringing in business…because that ties in directly with how they’re finding you. Whether they come in through a Facebook ad, a networking event, a sponsorship booth or an evergreen lead magnet, you need to know the where.
Once you can create this outline of your ideal customer, you can start customizing your marketing to find them where they are—in every sense of the word.
Finding your next best clients is the key to unlocking never-ending success in your business.
Imagine the possibilities…
If you knew exactly who to market to, how, and when?
That would change your business.
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