Whenever I start working with a new client, they want to know… “What is the quickest path to 4x my sales volume?” Usually, they ask it in a roundabout way, but once we cut through to the core of the matter, that’s what it boils down to. The answer is simple, but the solution isn’t easy. It’s not just hard work, though that certainly plays a role. It’s not just taking massive action. And it’s Read more…
How would you like to skyrocket your sales volume? For many agents, going from a “good” agent to a “superstar” agent doesn’t have to be that much of a stretch. Of course, there is a fair amount of hard work and talent that goes into it…but what really makes the top 10%, the top 1% of agents the “superstars” they are? Solid business strategy. Agents who get to the top—and stay there—can do that because Read more…
(…And How to Build Your Know/Like/Trust) Wondering how to create a sustainable system to convert more prospects into paying clients? In high-ticket sales, the most important ingredient is pretty simple… Trust. In high-ticket sales—whether that’s real estate, consulting, professional services—if you’re already operating from a commodity mindset, you’re already losing. None of my clients compete on price. You’re not a generic spatula or can opener at Target, are you? Now, stay with me on this… Read more…
(But it doesn’t have to be complicated) You probably got into real estate for a few key reasons. You love working with clients. You want flexibility and control with your schedule and work-life balance. You like the thrill of sales and negotiation, especially when it means a big win for your client. You probably didn’t get into real estate because you’re a marketing strategy expert who loves building high-performing funnels and integrated campaigns to 4x Read more…
If you’re like most of my clients when they first start working with me, you would love to have more highly qualified leads coming into your business and closing right now. But fast forward a few months… Wouldn’t you like to end the mad scramble between marketing and sales to find, target and close more high-quality leads? According to data from Nielsen, with a well-targeted marketing campaign, there is only 2%-3% of your target market Read more…
You’ve probably sent out postcards and mailers to an entire city…or entire zip codes. But do you really know who your ideal clients are? And are you actually reaching your ideal clients? If you’re like most real estate agents, you would love to 4x your lead gen for more of your current best clients. Picture your current best clients…the people that make every day feel fun and rewarding…financially AND emotionally. Finding—and targeting—your ideal clients doesn’t Read more…
Struggling to get your business off the ground? Can’t for the life of you get your marketing department to get the ball moving and get the money rolling in? You’re not alone. Here are the top 13 reasons your marketing isn’t working, collected from my clients’ storied experiences in building their businesses… 1. You don’t have an annual strategy. Without an annual strategy to guide you, you’re just taking wild stabs in the dark. Didn’t Read more…
The most innocuous “trick” to marketing success is right under your nose. It sounds so simple, yet so many businesses waste immense amounts of time and money trying to succeed here. Find the next best clients for your business. You want to find MORE of the same people who have been your best clients. And how do we go about that? That’s the million-dollar question. And here’s your million-dollar answer… Start by identifying the who, Read more…
I’ve heard it a million times. The, “But I don’t have time” speech from clients who can’t seem to break the next financial barrier to success. We’ve all seen the memes… But let’s be real. You might not have an assistant for every single activity of the day…yet. So how can you level up to running your empire and living the lifestyle you want? I worked on this concept extensively with my client. She could see Read more…
…If you don’t create one. I’ve been singing this song for a while now, but it has never been more true. There is no such thing as a marketing emergency™. Especially in the past couple years, with the explosion of info-marketing DIY and DFY, done-for-you marketing, and the latest and greatest social media channels presenting themselves every week, there are a million tantalizing options and opportunities flying in your face every minute of every day. Read more…