Articles

…If you don’t create one. I’ve been singing this song for a while now, but it has never been more true. There is no such thing as a marketing emergency™. Especially in the past couple years, with the explosion of info-marketing DIY and DFY, done-for-you marketing, and the latest and greatest social media channels presenting themselves every week, there are a million tantalizing options and opportunities flying in your face every minute of every day. Read more…

If there’s something big that you need to get done…who you gonna call? Accountability is a key characteristic of all successful entrepreneurs. The only problem is that when running your own business, there are approximately 95 moving parts, and just one you. All growing businesses get to the point of expansion. The trick is bringing in experts who “get it” and can get it done. You know, experts who have accountability. People you can count Read more…

The marketing emergency wahhmbulance is back again, screaming through your company. How is it possible there is yet another lead gen campaign, product launch, event push that is about to implode and ruin your financial viability? It’s the hair-on-fire-brigade…and you’re the lead marshal. First thing’s first: your marketing department is top priority. You can’t close leads if they’re not coming in. It’s time to quit procrastinating and make marketing your top priority. The next step Read more…

Not too long ago, growth hacking started to emerge in marketing lingo. Born from the startup world’s desire for successful marketing efforts with a savvy strategist at the helm, rather than throwing money at everything, growth hacking has become a buzzword. But the truth is, growth hacking is simply good business. There is no reason to throw away money on campaign after campaign and rebrand after rebrand when you can’t prove ROI. Do you know Read more…