The marketing emergency wahhmbulance is back again, screaming through your company.

How is it possible there is yet another lead gen campaign, product launch, event push that is about to implode and ruin your financial viability?

It’s the hair-on-fire-brigade…and you’re the lead marshal.

First thing’s first: your marketing department is top priority. You can’t close leads if they’re not coming in. It’s time to quit procrastinating and make marketing your top priority.

The next step is one all too many CEOs never really “get around to” doing.

You need to make an annual map of everything you want to get done, and set realistic time frames for that to happen.

As entrepreneurs, we can see the field of possibilities, and do not, whatsoever, like locking that down into immovable parameters.

I get it. I’m the same way. I want to lasso the moon, the stars, and everything in between…before I’m done with my coffee.

The reality is—and this is the cold, hard truth—we can’t do it all. We have to choose.

So choose wisely. Because money favors profitable, repeatable systems for growth. Not another marketing emergency.

That means you can’t keep setting your own hair on fire every time you hear podcasts are the next big thing, or that you have to have an Amazon bestseller in the next four weeks, or that Snapchat is the key to all your dreams.

Small business marketing can be nimble and quick. You probably didn’t set out to create a corporatized drone world. But you also can’t keep throwing straw after straw…or entire bales…on the camel’s back. It will break.

Now, I hate “n’t” words just as much as the next big-dreamer CEO. But I hate stagnant growth and wasted dollars even more. And I bet you do, too.

So let’s get a plan in place, and count on executing it. That doesn’t mean it’s set in stone, but it provides a framework for decision-making.

Getting this plan in place means you get the growth you want. You keep those A+, rock star employees because they actually get to make a difference with their time instead of playing fire hose with one created emergency after another. On the flip side, this is also a strong litmus test to prove the movers and the shakers from those who create the chaos.

Getting a plan in place lets you measure ROI, have a strong team and get strong results.

What in the dickens are you waiting for?

Learn how my clients are getting 2x, 4x, 12x, even 28x the sales volume on our latest masterclass.