You’ve probably sent out postcards and mailers to an entire city…or entire zip codes.

But do you really know who your ideal clients are?

And are you actually reaching your ideal clients?

If you’re like most real estate agents, you would love to 4x your lead gen for more of your current best clients.

Picture your current best clients…the people that make every day feel fun and rewarding…financially AND emotionally.

Finding—and targeting—your ideal clients doesn’t have to be as difficult as it might seem.

The first step is creating an “avatar” of your current best clients. Who do you work with best?

This goes beyond the zip code…we’re looking at construction style, location within the zip code (want listings on the water?), assessed home value…

If you have developed any kind of marketing strategy, you should already be doing this, and working with a great title rep who can help.

But the best agents take it a step further.

Your ideal client is more than a zip code.

What we just covered were the demographics.

You need to tap into the psychographics…WHO is your ideal client?

Think about what they like to do, where they like to spend their time, what they’re reading, who they know…

When you drill down into the demographics AND psychographics, you’re getting into real estate marketing that really works.