…If you don’t create one.
I’ve been singing this song for a while now, but it has never been more true.
There is no such thing as a marketing emergency™.
Especially in the past couple years, with the explosion of info-marketing DIY and DFY, done-for-you marketing, and the latest and greatest social media channels presenting themselves every week, there are a million tantalizing options and opportunities flying in your face every minute of every day.
I get it.
It’s hard to know what’s next, and that snowballs…and pretty soon, you’ve found yourself smack dab in the middle of a marketing emergency.
If you’re reading this, thinking, “But my campaign needs to launch and I don’t have the copy and I don’t have the graphics and I don’t have the list and I don’t have the funnel and OMG how am I going to make money and how do you not understand the dire situation I am in?!”
Trust me, I hear you.
The thing is…that’s a run-on sentence that I have heard a million too many times.
Marketing is the lifeblood of your business.
And I can see how you’d think that you do have a bona fide marketing emergency on your hands.
But you’re solving the wrong problem.
The emergency is not the problem.
The real issue is the creation of those emergencies.
Marketing should never be a stab-in-the-dark, flight-by-the-seat-of-the-pants adventure.
Nay, good marketing is, fundamentally, the opposite of a daily fire drill. It’s a methodical, strategic march towards the money, honey.
Strategize, execute, measure, rinse, repeat.
Those five steps are the core of marketing, and you have got to stop complicating it.
No more hearing about the latest thing that famous podcaster did—and then insisting it be implemented yesterday…when you still don’t have a funnel for the event you have coming up in six months.
No more coming up with a great idea…and then sitting on it because you don’t know how to get it done.
If you want to be successful, you have to do as the successful do.
I’ll say it again…
Strategize, execute, measure, rinse, repeat.
Building a system for success is the key to winning numbers.
Let’s break down the system:
- Strategize. Plan your year. Really think it out, and break it down by month. What are the big-rock objectives? How will you hit them?
- Execute. Start at the top and work your way down. Stay focused and methodical. No more willy-nilly, distraction-based implementation. Work first on what matters most.
- Measure. How are you doing? This critical step is not a gut feeling. Get me numbers I can work with.
- Rinse. If you’re killing it…how? Not where you want? Why? “Rinse” is a revisit to strategizing. Take a hard look at what you’re doing, and how it can be done better.
- Repeat. Remember how we looked at the year as a whole? Now you have every opportunity to plan how you can optimize to build in your successes in a logical, methodical way.
No more throwing it up and seeing if it sticks.
No more midnight emails with contractors half a lamb’s shake from dumping you as a client.
No more client emails wondering why the newsletter is late…again. Or when they can get information about your annual event…again.
It’s a predictable success model you can use and reuse, time and time again.
Duplicable, reliable, proven.
Now that’s good marketing.
Learn how my clients are getting 2x, 4x, 12x, even 28x the sales volume on our latest masterclass.
