(…And How to Build Your Know/Like/Trust)
Wondering how to create a sustainable system to convert more prospects into paying clients?
In high-ticket sales, the most important ingredient is pretty simple…
In high-ticket sales—whether that’s real estate, consulting, professional services—if you’re already operating from a commodity mindset, you’re already losing.
None of my clients compete on price. You’re not a generic spatula or can opener at Target, are you?
Now, stay with me on this…
If you come from a place of abundance, you will attract that back tenfold.
I am not a “touchy-feely” person—I believe in proven strategies and measurable outcomes.
So, here’s what I mean by coming from a place of abundance…
The most successful business owners are those who can BREAK the commodity mindset and instead position themselves as an expert who provides value.
Most businesses’ marketing just sings one’s own praises. “Me, me, me!”
Even in our “Facespace” world of selfies and humblebragging—this is important:
==> Most people don’t work with you simply because of what you say about yourself.
There is a proven strategy that works much better. And it circulates around providing VALUE.
==> People want to work with an expert who they know they can trust to take care of them.
If your marketing is purely about singing your own praises, and you can be consistent with getting it out and staying top of mind, you may still be generating business…
But you are leaving a massive piece of the business pie on the table for others to take.
If you want to dominate your market and attract more ideal clients, you need to design and implement a strategy to do that.
I’ve worked with business that are all about the flash—that’s fine. I can work with that. If that’s what floats your boat, you can still wear your velvet paisley blazer and talk up your status…while providing value.
The businesses that will be the most successful this coming year are those who can differentiate themselves from the competition in the slickest way possible…
Strategically providing value to your market is the #1 way to generate business in today’s world.
And it is the #1 way to keep your pipeline full and get off the profit roller coaster.